A Premium Lifestyle BrandAiming for Global Expansion
Proudly born in beautiful Australia, the VIVIEN ROSE brand has a special, deep bond with Australia’s renowned, historical “Lindemans Ben Ean” winery in the Hunter Valley. This was VIVIEN ROSE’s birthplace, from where the brand’s cultural experience emerged
In a world of constant change, our longing for life's simple pleasures has never been more profound. Premium experiences have become the rarest treasures, sought after with fervor.
Amidst the cacophony of the modern world, a welcome change has emerged, bringing with
it a sense of good fortune. This transformation is none other than Vivien Rose, a brand inspired by the romantic allure and engineering excellence of Australian heritage winemaking.
Vivien Rose doesn't merely offer products; it encapsulates the very essence of Australia's renowned culture of wine. It does so by infusing the depth and character of nature into its unique product range and lifestyle portfolio.
At the heart of this extraordinary journey lies Vivien Rose's Home Base - Ben Ean Winery in Hunter Valley, a place holds the engine of all brands, and this is the haven for reclaiming harmony.

Vivien Feng
- One of the Key shareholders in Lindemans Ben Ean Winery, Hunter Valley NSW.
- Founder of VIVIEN ROSE, Blue Orchid Wines, Carinya Wine Estate, and Blue Orchid Wine School.
- Principal of Hunter Valley Development Group, Hunter Valley Wine and Tourism Association.
- Wine Cultural Ambassador and guest writer for People’s Daily (the largest media group in China), presenting Australian wine culture.
- Credited with opening five premium wine cellar doors in Guangdong and Hainan; plans for 300 more in China.
- Created Hunter Valley Premium Wine Festival in 2017 with 12 renowned wineries.
- Experienced in creating unique, high-quality products, making Vivien Rose products sought after globally.
Beauty for Life
Vivien Rose stands as a paragon of winemaking in Australia's venerable Hunter Valley. With a history spanning over 150 years, this iconic winery is not just a testament to tradition, but a beacon of innovation in the realm of natural, organic wines. Drawing inspiration from the untamed beauty of the Australian landscape, Vivien Rose has extended its ethos to beauty and wellness, crafting products that echo its commitment to purity and luxury.
This foray into beauty and wellness, designed for gender-neutral, mirrors the changing desires of its discerning clientele. Vivien Rose isn't just about producing exceptional wines and beauty products; it's about creating an experience that resonates with elegance and well-being. In embracing the Vivien Rose lifestyle, one doesn't just savor the finest offerings of nature but experiences a Golden Life—a testament to the brand's legacy of quality and style.